I did a redesign on the Optimance website a few years prior to this. The business was starting to change and their offerings had started to become more focused and defined. This is a quick lo-fi mockup I did to get the conversation going. They ended up selling the company shortly after we started talking and decided to replace the site with the new owners existing one. Even though the project never got off the ground, it is a good example of how you can get ideas going without a large outlay of intense design time.